On Capital Entertainment division:

Capital Group has embarked upon yet another vertical covering the Entertainment and Production expertise for the Global markets. It is being referred as Turquoise Events and Entertainment as well as Mystic Concepts.

The Companies are established to produce stage theatricals and entertainment events which can be showcased in various parts of the world. Company shall also manage and promote the above mentioned artistic events and provide the same service to other production houses. The company shall also host, organize or design community events based on varied performing arts of local or international genre.

Live Entertainment is surly building popularity across the globe and the market is constantly craving for more.

We would provide high-quality live theatricals, musicals, productions and entertainment shows which would be designed to suit the constantly changing audience needs. Though highly innovative in treatment and presentation, the company shall always remain strongly rooted in artistic, cultural and humanitarian grounds. ‘Entertainment’ with ‘meaning’ shall be our core value added to the product and services we provide. Company shall predominantly design its own shows and events but will also serve as a promotional platform for budding companies with promising talent. The company shall also offer its creative and management services for other companies working in similar genre. The critical factor for us shall be to constantly upgrade its creative standards and keep up with its Global competition and thus contentiously better its own work and keep exploring newer untapped markets.

The company is a first of its kind’s initiative with negligible competition and thus has an open untested market to work on. Getting its core seed from Indian entertainment namely Bollywood (Indian- Hindi Film industry) which is available to audiences only on cinema screens, we shall recreate the glamour and magic on live stage. The company thus fuses the best of stage and cinema from India to showcase to the world audiences.

Direct markets for the company would be nations and locations with high performing arts activities and rich theatre/stage culture. Namely countries like U.S.A., U.K., and Australia, select countries in Europe, South East Asia and India. Market niche would be international audiences with a liking for Indian/Bollywood shows along with decent theatrical sensibilities.

The Company and its Management intend to develop a marketing campaign that will target businesses and individuals through the use of main stream advertisement channels of Radio, Television, Print mediums like trade journals, entertainment publications, and social media and through word of mouth referrals. Additionally, conventions, trade shows, online advertising activities, sales development and viral marketing campaigns follow carefully orchestrated strategies by the Company’s marketing personnel in conjunction with marketing experts. Timely coverage of the company and its related musical show will be further directed through ongoing press relations, news releases and feature stories targeted at key professional communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the business in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories. The company intends to create a monopoly in the local market in the first two years.